Picture source: Neom Organics Scent Discovery Each time a customer breathes in a marketplace, a marketer has an opportunity to pitch the products that capture the olfactory senses, and interestingly the olfactory senses are directly connected to the emotional centers of our brain. An age-old practice by retailers, traders, hoteliers or any business houses using scent or aromas to influence […]
Have you ever wondered how the simple act of taking a deep breath can transport you to another time, another place, or even trigger a rush of emotions? It’s all thanks to the incredible power of our sense of smell – the unsung hero among our senses. Join us as we dive into the captivating realm of olfaction, exploring the […]
Have you ever wondered about the powerful role hormones play in our lives? Meet testosterone, a superstar hormone often associated with guys but with a surprising impact on how we make decisions. Let’s take a journey into the world of testosterone and see how it influences the choices we make every day. Testosterone (C19H28O2) is an anabolic steroid and male […]
We as human beings seldom explore the physiology of the brain. Before understanding free will, let us explore a few interesting facts about the human brain. The human brain weighs 1.5 Kg that processes 70,000 thoughts per day using 100 billion neurons that connect more than 500 trillion points through various synapses and the synapses travel at 480 Km/hour. The […]
Every year on June 21 st , the world celebrates international yoga day. Pranayama is a part of the ancient yogic tradition and can be called as Yogic Breathing Techniques (YBT). Pranayama in the Sanatana dharma (Hinduism) texts, authored by Sage Patanjali in his work ’The YogaSutras of Patanjali’ is a deep breathing and rhythmic breathing techniques. In Sanskrit, prana […]
Neuromarketing is a multidisciplinary domain that combines neuroscience, consumer
behaviour, and advanced technology tools to evaluate consumer preferences and their
perceptions of different marketing stimuli. This field leverages consumer biometrics and
neuromeric to extract valuable insights into how individuals respond to products, brands, and
advertising.
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