Past workshops

“A talk on Neuroscience & Consumer Decision | Applications of neuromarketing at Faculty of Business Studies, Sharnbasva University, Kalaburagi”

Delving into Neuroscience and Consumer Decision, this talk explores the captivating realm of neuromarketing, where science meets consumer behavior. Unraveling the mysteries of the human brain, we uncover how subconscious processes shape choices. From the resonance of emotions to the sway of cognitive biases, we unveil the neural mechanisms guiding decisions. Discover how businesses leverage these insights, crafting compelling advertisements and product designs that resonate with innate desires. This talk illuminates the synergy of neuroscience and marketing, offering a glimpse into the  exciting applications of neuromarketing in today’s dynamic consumer landscape.

 

 

 

 

 

 

 

 

 

 

Neuromarketing

Neuromarketing is a multidisciplinary domain that combines neuroscience, consumer
behaviour, and advanced technology tools to evaluate consumer preferences and their
perceptions of different marketing stimuli. This field leverages consumer biometrics and
neuromeric to extract valuable insights into how individuals respond to products, brands, and
advertising.

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