Resources


Authored a book with Dr. Nandish Manangi titled, ‘Consumer Behaviour Towards Organic Food Retailing’, which is available on Amazon & Flipkart. The book is about the effect of consumer perceived value on buying intention and is useful for scholars pursuing research & doctoral studies and for business practitioners.

 

 

 

 

 

Neuromarketing

Neuromarketing is a multidisciplinary domain that combines neuroscience, consumer
behaviour, and advanced technology tools to evaluate consumer preferences and their
perceptions of different marketing stimuli. This field leverages consumer biometrics and
neuromeric to extract valuable insights into how individuals respond to products, brands, and
advertising.

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