September 30, 2022

8V’s Framework for B2B Marketing

8V’s Framework for B2B Marketing   “Everything is worth what its purchaser will pay for it”.  Publilius Syrus, 1st Century BC   The B2B marketing landscape is characterized by its perpetual state of flux, constantly evolving, and adapting to new technological advancements and market dynamics. In this fast-paced environment, B2B firms need to re-visit the very ‘purpose’ to serve the […]

B2B Marketing 0 3 min read

Neuromarketing

Neuromarketing is a multidisciplinary domain that combines neuroscience, consumer
behaviour, and advanced technology tools to evaluate consumer preferences and their
perceptions of different marketing stimuli. This field leverages consumer biometrics and
neuromeric to extract valuable insights into how individuals respond to products, brands, and
advertising.

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