Demystifying Account Based Marketing (ABM) with Key Account Management (KAM)

“Customer acquisition is like discovering a diamond ore”. Account Based Marketing (ABM) & Key Account management (KAM) are the two sides of the same coin, but they are different, one precedes the other. They both focus on targeting and nurturing high value accounts, but they differ in their goals, scope, and tactics. Account based marketing is approaching a specific company […]