B2B tango with B2C Marketing

B2C (Business-to-Consumer) and B2B (Business-to-Business) are two fundamental models in the business world, each with distinct characteristics, goals, and strategies. Despite their differences, they are interconnected in several ways viz, supply chain dependencies, market insights & consumer influence on B2B, shared technologies & platforms, innovations & trends, customer experience focus, product & service customisation-personalisation, sales channel & distribution. Example is […]