August 16, 2024

B2B tango with B2C Marketing

B2C (Business-to-Consumer) and B2B (Business-to-Business) are two fundamental models in the business world, each with distinct characteristics, goals, and strategies. Despite their differences, they are interconnected in several ways viz, supply chain dependencies, market insights & consumer influence on B2B, shared technologies & platforms, innovations & trends, customer experience focus, product & service customisation-personalisation, sales channel & distribution. Example is […]

B2B Marketing 0 3 min read
August 26, 2023

Demystifying Account Based Marketing (ABM) with Key Account Management (KAM)

“Customer acquisition is like discovering a diamond ore”. Account Based Marketing (ABM) & Key Account management (KAM) are the two sides of the same coin, but they are different, one precedes the other. They both focus on targeting and nurturing high value accounts, but they differ in their goals, scope, and tactics. Account based marketing is approaching a specific company […]

B2B Marketing 0 3 min read
September 30, 2022

8V’s Framework for B2B Marketing

8V’s Framework for B2B Marketing   “Everything is worth what its purchaser will pay for it”.  Publilius Syrus, 1st Century BC   The B2B marketing landscape is characterized by its perpetual state of flux, constantly evolving, and adapting to new technological advancements and market dynamics. In this fast-paced environment, B2B firms need to re-visit the very ‘purpose’ to serve the […]

B2B Marketing 0 3 min read

Neuromarketing

Neuromarketing is a multidisciplinary domain that combines neuroscience, consumer
behaviour, and advanced technology tools to evaluate consumer preferences and their
perceptions of different marketing stimuli. This field leverages consumer biometrics and
neuromeric to extract valuable insights into how individuals respond to products, brands, and
advertising.

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